Central Florida’s Premier Authorized Saleen Dealer Saleen 302, Sportruck, and XR builds, ordered and supported locally at Cocoa Ford.
Cocoa Performance at Cocoa Ford is Central Florida’s premier authorized Saleen dealer. From the 2025 Saleen 302 to the street-focused Saleen Sportruck and off-road-ready Saleen XR, our team helps you spec, order, and support a factory-engineered Saleen built around the way you actually drive.
Central Florida's Saleen Headquarters
Order Saleen 302, Sportruck, and XR models directly through Cocoa Performance at Cocoa Ford, with local expertise, trade-in support, and dealership-level financing and delivery.
Factory-Engineered Performance
Every Saleen combines upgraded powertrains, Racecraft suspension, aero, wheels, brakes, and interior details engineered as a complete package—not a pile of random bolt-ons.
Custom Look, Backed by a Dealer
Saleen ColorLab paints, heritage graphics, wheels, and interior packages give you a truly unique car or truck, while Cocoa Ford stands behind it with ongoing service and support.
About Saleen – Born from Racing, Built in California
Saleen Automotive was founded in Southern California by racer and engineer Steve Saleen. What started as a track-focused Mustang program grew into a full-fledged manufacturer of high-performance street and race vehicles, including the iconic Saleen S7 supercar.
Decades of competition in professional road racing, time attack, and endurance events shaped the brand's philosophy: chassis balance, aerodynamics, braking, and power all have to work together. That motorsports DNA lives in every modern Saleen 302, Sportruck, and XR.
Today, Saleen designs, engineers, and assembles complete vehicles and performance components with OEM-level testing, safety, and emissions certification—so you get race-inspired performance with everyday drivability and compliance.
Cocoa Performance – Saleen, Done the Right Way
Cocoa Performance is the Saleen-focused arm of Cocoa Ford, dedicated to helping enthusiasts across Central Florida get into the right Saleen platform—and keeping it performing at its best.
As Central Florida's premier authorized Saleen dealer, we:
- Walk you through 302 vs. Sportruck vs. XR and which best fits your use case
- Help configure labels, options, colors, and interiors from Saleen's latest catalog
- Handle your trade and financing through Cocoa Ford
- Support you after delivery with maintenance and warranty coordination
You get the power and personality of a Saleen with the confidence of a local dealership that knows the product.
2025 Saleen 302 – S302 Fastback & Convertible
The 2025 Saleen 302 takes the Mustang GT's 5.0L Ti-VCT V8 and transforms it into a fully integrated performance car. Depending on label, the S302 is available naturally aspirated or supercharged with serious gains in horsepower and torque.
Key highlights include:
- 302ci 4-valve DOHC V8 with Saleen performance calibration
- Saleen high-performance air intake and exhaust systems
- Available Saleen supercharger with low-restriction intercoolers on higher labels
- Racecraft suspension with specific-rate springs, upgraded sway bars, chassis bracing, and available R-Code coil-over system
- 20" Saleen Monaco 5-spoke wheels (staggered widths) with ZR-rated performance tires
- Upgraded braking with slotted or drilled/slotted rotors and available multi-piston calipers
- Integrated aero package: unique front fascia and splitter, sculpted hood, side skirts, rear diffuser, and Saleen rear wing (varies by label)
- Signature interior: Saleen steering wheel, sport seating options, embroidered headrests, serialized dash plaque, and Saleen gauge treatment
Available as both fastback and convertible, the S302 delivers the classic Saleen experience in a modern, daily-usable package.
2025 Saleen Sportruck – Street-Focused Performance Truck
The Saleen Sportruck starts with a Ford F-150 and refines it into a street-biased performance truck with real capability.
Core features generally include:
- 5.0L V8 or 3.5L EcoBoost powertrains, with Saleen exhaust and calibration on select builds
- Racecraft performance suspension with lowered stance, specific-rate springs, and upgraded shocks
- 22" Saleen alloy wheels wrapped in wide, low-profile performance tires
- Enhanced braking with stainless lines and available large-rotor, multi-piston front brake upgrades
- Saleen exterior package: dual-bar grille, aero front fascia, side skirts, fender treatments, rear bumper with diffuser, cab and tailgate spoilers, and signature graphics
- Saleen interior cues: performance steering wheel, embroidered headrests, unique seat trims, aluminum pedals, white-face gauges, and serialized dash plaque
If you want a truck that drives like a performance car but still does truck things, the Sportruck hits that sweet spot.
2025 Saleen XR – High-Lift Off-Road Platform
For buyers who think curbs are just small obstacles and dirt is a suggestion, the 2025 Saleen XR is the off-road-oriented counterpart to the Sportruck. Built on a 4x4 SuperCrew F-150, the XR adds serious clearance and hardware.
Typical XR upgrades include:
- Multiple powertrain paths: naturally aspirated and supercharged 5.0L V8 options, plus EcoBoost configurations with Saleen calibrations
- Racecraft High-Lift Off-Road or Extreme High-Lift Off-Road suspension (label-dependent) with unique spindles, springs, shocks, and traction components for additional travel and control
- 18" or 20" Saleen multi-spoke wheels with 35" off-road tires standard on most builds and available 37" off-road tires on select packages
- XR exterior treatment: Saleen dual-bar grille, hood graphics, fender vents and flares, door chevrons, windshield banner, rear panel badging, and available Baja front/rear bumpers
- Optional Saleen Lifestyle Rack System with accessories for boards, kayaks, fishing gear, rooftop tents, and more
- Interior upgrades similar to Sportruck: Saleen steering wheel, embroidered headrests, specialty seating options, white-face gauges, aluminum pedals, and serialized plaques
The XR delivers the stance and capability you expect from a high-lift off-road truck with Saleen's design and calibration on top.
ColorLab Custom Paint, Heritage Packages & Signature Details
Saleen's ColorLab and Heritage programs allow you to make your car or truck as loud—or as stealthy—as you want:
- Bold custom paints like Lizstick Red, Maliblue, Sour Apple Green, Speedlab Yellow, and other metallics
- Heritage color/stripe/wheel combinations that echo classic Saleen race and street cars
- Monaco wheels in multiple finishes, stripe packages, badges, and interior themes that tie the whole build together
Instead of wrapping or repainting later, you get a cohesive look built into the car from day one.
Warranty & Ownership Support
Saleen Signature Series vehicles (including S302, Sportruck, and XR) are backed by a limited 3-year / 36,000-mile warranty from Saleen, in addition to the underlying Ford factory coverage on the base vehicle.
Ordering through Cocoa Performance means:
- A local team that understands the product and the paperwork
- Service and maintenance support at Cocoa Ford's service department
- Help navigating Ford and Saleen warranty coverage over the life of the vehicle
Cocoa Performance & Saleen – FAQs
What’s the difference between White, Yellow, and Black Label on Saleen models?
Label designations generally step up power, hardware, and appearance. White Label focuses on core Saleen performance and styling, Yellow Label adds supercharged power and additional upgrades, and Black Label typically combines the most aggressive engine calibration, suspension, braking, and appearance package. Exact content varies by model year and platform.
How do the Saleen Sportruck and XR differ?
Both are based on the F-150, but tuned for different missions. The Sportruck is a lowered, street-biased performance truck with handling-focused Racecraft suspension and 22" wheels. The XR is a high-lift off-road platform with 35"–37" off-road tires, high-travel Racecraft suspension, and optional Baja bumpers and lifestyle racks.
Do Saleen vehicles keep the Ford factory warranty?
Yes. Saleen Signature Series vehicles retain the underlying Ford factory coverage on the base vehicle, plus additional warranty protection on Saleen components as outlined by Saleen.
Can I trade in my current vehicle toward a Saleen?
Absolutely. Cocoa Ford can appraise your current vehicle and apply its value toward your Saleen purchase, just like any other new vehicle transaction.
Do you work with out-of-area buyers?
Many clients are from Cocoa and Brevard County, but we can work with buyers from across Central Florida and beyond. Remote consultations, digital paperwork, and pickup or transport arrangements are all available options.
Can Cocoa Performance coordinate additional equipment or upfitting?
Yes. For certain use cases, we can coordinate accessory installation through Cocoa Ford and, when appropriate, leverage our on-site upfitter, Frontline Vehicle Supply (FVS), for specialized equipment—while keeping the Saleen character of the vehicle intact.